Priya Arora, Personal Stylist in Mumbai

I am a dynamic fashion stylist and creative professional with over a decade of experience in fashion styling, creative direction, brand development, and e-commerce content strategy. My career blends trend-savvy visual storytelling with strategic business insight, allowing me to work seamlessly across creative, operational, and entrepreneurial environments.

Core Skills & Expertise

Fashion Styling & Creative Direction

• Styling for premium and designer brands across editorial, e-commerce, and advertising campaigns.
• Conceptualizing and executing visual stories that align with brand identity and target audience.
• Coordinating shoots from concept to completion, including model selection, wardrobe sourcing, and on-set supervision.
• Trend analysis, forecasting, and translating seasonal trends into commercially viable looks.

Brand Development & E-commerce

• Creating brand narratives that resonate across digital and retail platforms.
• Curating and approving product content for e-commerce, ensuring accuracy, visual appeal, and brand consistency.
• Experience in catalog shoots, visual merchandising, and content optimization for online marketplaces.

Entrepreneurial Leadership

• Co-managing a family-owned salon business, overseeing operations, team coordination, and client service strategy.
• Introducing sustainable practices and modern service offerings to enhance customer experience.
• Building partnerships, managing vendors, and implementing marketing initiatives.

Sustainability & Innovation

• Passionate advocate for eco-conscious practices in fashion and lifestyle.
• Hands-on experience with organic product formulation (natural soap making) and sustainable retail practices.

Career Experience Highlights

• Senior Stylist – Myntra Designs Pvt. Ltd.: Managed styling for premium categories, worked on brand launches, and collaborated with buying teams.
• Assistant Manager – Future Group (Big Bazaar Online Franchisee): Led creative direction for e-commerce catalog shoots, developed styling guidelines, and ensured quality control.
• Freelance Fashion Stylist: Styled for designer catalogs, editorial shoots, and personal shopping consultations.
• Art Director & Fashion Stylist – Redstone Creations: Directed shoots for leading fashion and lifestyle brands, ensuring aesthetic cohesion and brand alignment.
• E-commerce Content Curator: Approved and optimized product listings for online marketplaces, enhancing visual appeal and consumer trust.

Strengths

• Exceptional eye for detail and aesthetics.
• Strong interpersonal and client management skills.
• Ability to merge creativity with commercial strategy.
• Highly adaptable and self-motivated, with proven ability to manage multiple roles and projects simultaneously.